As a kid between 🇮🇹 Italy and 🇹🇳 Tunisia, I was obsessed with communication.
Not just how things looked but how they made people feel, act, connect.
I would redesign logos in notebooks, invent brands, and imagine campaigns for causes I believed in.

That curiosity turned into a degree in Sociology, where I studied how systems shape people and how communication can drive change.
From there, I moved into marketing and branding, blending design with strategic thinking. I learned that a logo is never just a logo, and a website is never just pixels they’re tools to shift perception, inspire action, and move culture.

Over time, I began focusing on projects with purpose: helping brands grow sustainably, aligning identity with social and environmental values, and crafting user experiences that include, not exclude.
Whether I’m building a visual identity, designing a user interface, or shaping a digital campaign, my goal is the same:
to create clear, human-centered communication that respects people and the planet.

Today, I live and work between Rome and Paris, driven by creativity, research, and the belief that good design can help build a better world.

The idea that communication could shape behavior, identity, and even the world around us has always fascinated me.

That’s why I chose to study Sociology first to understand people and then dove into Marketing and Design, to reach them.

What came next could easily fill a book. But for the sake of brevity, here are a few things that shaped who I am and how I work:

I changed cities. I knew growth required movement not just in career, but in perspective. I studied in Italy, and chose to live between Rome and Paris, two cultural capitals that constantly feed my creativity.

I moved across disciplines. I started in sociology, then expanded into branding, marketing, strategy, and UI/UX. I learned to think like a strategist, work like a designer, and speak like a communicator.

I worked with people who believed in impact. From startups to mission-driven companies, I’ve always been drawn to projects that aim to do more than sell to inform, to empower, to create real value. I believe good design should be responsible socially, culturally, and environmentally.

I believe design is never about decoration. It’s about people. About understanding their needs, behaviours, and cultures. That’s why I see design as a bridge between ideas and action, between people and technology, between brand and meaning.

I’m deeply inspired by culture, systems, and justice  and I believe creativity can serve all three. I want to build futures where tech and storytelling don’t just entertain, but educate and include.